---
id: "entity-john-dawson"
type: "entity"
entityType: "person"
canonicalName: "John Dawson"
aliases: []
source_timestamps: ["§ The Rise of “Share of Model”"]
source_url: "https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms"
source_title: "Forget What You Know About Search. Optimize Your Brand for LLMs."
tags: ["author", "practitioner", "jellyfish"]
related: ["entity-jellyfish", "entity-david-dubois", "entity-akansh-jaiswal", "framework-three-prong-ai-perception"]
speakers: ["John Dawson"]
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 10 — a010

# John Dawson

**John Dawson** is a co-author of the source and works at the marketing agency [[entity-jellyfish-d3|Jellyfish]], where (with co-author [[entity-akansh-jaiswal|Akansh Jaiswal]]) he brings the practitioner/measurement perspective that grounds the academic framing of lead author [[entity-david-dubois|David Dubois]].

**Role in the source:** supplies the operational, agency-side methodology — Jellyfish's proprietary [[concept-share-of-model-d10|Share of Model]] platform and the practice of 'prompting at scale' to quantify AI brand perception.

**Attributed contributions (jointly authored):**
- The [[framework-three-prong-ai-perception|Three-Prong Lens for AI Brand Perception]] (mention rate, awareness gap, sentiment)
- The [[concept-share-of-model-d10|Share of Model]] metric and its cross-model variance data (e.g., the [[entity-chanteclair|Chanteclair]] 19%-Perplexity/0%-Llama example)
- All four joint quotes: [[quote-journey-starts-with-dialogue]], [[quote-no-page-two]], [[quote-resolution-over-attention]], [[quote-marketing-paradigm-shift]].

## Article 29 — a029

# John Dawson

**Type:** Person · **Role in source:** Co-author

**Profile:** John Dawson is a co-author of this Harvard Business Review article ([[entity-org-harvard-business-review-d3]]). The source does not provide further biographical detail; his contributions are attributed jointly with the other three authors.

**Role in this source:** Co-author and co-researcher on the experiments and the [[framework-ai-4ps]].

**Attributed contributions (jointly authored):**
- [[claim-ai-ignores-implicit-cues]] · [[claim-luxury-hierarchy-flat]] · [[claim-model-idiosyncrasy]] · [[claim-third-party-dominance]]
- The [[framework-ai-4ps]] and the [[concept-ai-context-strategy-brief]]
- Quotes: [[quote-algorithms-read-between-lines]], [[quote-luxury-hierarchy]], [[quote-cultural-worlds]]

Co-authors: [[entity-david-dubois]], [[entity-allison-r-hess]], [[entity-akansh-jaiswal]].