---
id: "entity-jellyfish-d3"
type: "entity"
entityType: "organization"
canonicalName: "Jellyfish"
aliases: []
canonical_url: "https://jellyfish.com"
source_timestamps: ["§ The Rise of “Share of Model”", "§ Probing the human-AI brand awareness gap"]
source_url: "https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms"
source_title: "Forget What You Know About Search. Optimize Your Brand for LLMs."
tags: ["agency", "authors"]
related: ["framework-three-prong-ai-perception", "entity-john-dawson", "entity-akansh-jaiswal"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-ext-10-optimize-brand-for-llms"
sourceUrl: "https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms"
sourceTitle: "Forget What You Know About Search. Optimize Your Brand for LLMs."
---
# Jellyfish

**Jellyfish** is the marketing agency employing two of the co-authors, [[entity-john-dawson|John Dawson]] and [[entity-akansh-jaiswal|Akansh Jaiswal]]. It has pioneered a proprietary **[[concept-share-of-model-d10|Share of Model]]** platform and methodology — the [[framework-three-prong-ai-perception|Three-Prong Lens]] — to measure LLM brand awareness through prompting at scale, and originated the [[framework-human-ai-awareness-matrix|Human-AI Awareness Matrix]] archetypes.

**Enrichment:** Canonical URL **jellyfish.com**. A global digital-marketing agency specializing in performance marketing and data-driven strategy; it has publicly discussed 'AI Brand Awareness' and SOM, positioning itself as a pioneer of Share-of-Model measurement frameworks.