---
id: "entity-jay-b-barney"
type: "entity"
entityType: "person"
canonicalName: "Jay B. Barney"
aliases: ["Jay Barney", "J.B. Barney"]
source_timestamps: ["¶1"]
tags: ["author", "strategy-scholar", "resource-based-view"]
related: ["prereq-resource-based-view", "claim-amplify-rare-resources", "entity-martin-reeves"]
speakers: ["Jay B. Barney"]
sources: ["spine"]
isSpeakerEntity: true
---
## Segment 1 — spine

## Article 96 — a096

# Jay B. Barney

**Role in source:** Co-author of the HBR article *AI Won't Give You a New Sustainable Advantage* (2024).

**Profile:** A distinguished strategic-management scholar widely credited as a foundational developer of the **Resource-Based View (RBV)** of the firm and the **VRIN** criteria (Valuable, Rare, Inimitable, Non-substitutable). His RBV lens is the theoretical engine of the entire article — the reason generic technology cannot be a moat while rare assets amplified by AI can (see [[prereq-resource-based-view]]).

**Attributed contributions to this vault:**
- Co-author of the central thesis and every claim, including [[claim-gen-ai-no-new-advantage]], [[claim-efficiency-not-advantage]], [[claim-early-movers-train-competitors]], [[claim-custom-models-outsourced]], and [[claim-amplify-rare-resources]].
- Co-author of all four pull quotes: [[quote-value-created-not-captured]], [[quote-first-mover-training]], [[quote-silver-lining-amplification]], [[quote-equal-opportunity-disrupter]].

**Enrichment note:** Barney also co-authored the closely aligned MIT Sloan Management Review article *Why AI Will Not Provide Sustainable Competitive Advantage* (with Wingate and Burns), which independently argues AI yields only transitory advantages and that human creativity and organizational ingenuity are the enduring sources of advantage. Canonical identification: University of Utah faculty profile.