---
id: "entity-ivy-buche"
type: "entity"
entityType: "person"
canonicalName: "Ivy Buche"
aliases: []
source_timestamps: ["§ Intro", "§ From Channel Management to Answer Engineering", "§ The 4C Framework for Building Generative Readiness"]
tags: ["author", "b2b-strategy", "go-to-market"]
related: ["entity-amit-joshi", "framework-4c-generative-readiness", "concept-generative-engine-optimization"]
speakers: ["Ivy Buche"]
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 1 — a001

# Ivy Buche

**Profile:** Ivy Buche is a credited co-author of the source, an academic/practitioner voice on business transformation and go-to-market strategy (IMD Business School).

**Role in the source:** As co-author she helps frame the organizational-design argument — dismantling functional silos and coordinating cross-functional narratives — that anchors the [[framework-4c-generative-readiness]] (especially the *Coordination* pillar).

**Attributed contributions (vault):** No standalone verbatim quote is attributed to her in the extraction; as co-author she shares ownership of the vault's thesis, [[concept-generative-engine-optimization-d1]], and the [[framework-4c-generative-readiness]]. Emitted as a person entity for cross-vault speaker completeness. See collaborator [[entity-amit-joshi]].