---
id: "entity-ivey-business-school"
type: "entity"
entityType: "organization"
canonicalName: "Ivey Business School"
aliases: ["Ivey Business School at Western University"]
source_timestamps: ["Author Bio"]
tags: ["academic-institution"]
related: ["entity-eric-janssen"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-tier1-03-sales-debt-grow"
sourceUrl: "https://hbr.org/2026/01/the-risks-of-prioritizing-short-term-revenue-over-customer-fit"
sourceTitle: "The Risks of Prioritizing Short-Term Revenue Over Customer Fit"
---
# Ivey Business School

**Ivey Business School** is the academic institution at **Western University** where co-author [[entity-eric-janssen|Eric Janssen]] teaches sales and entrepreneurship, with a focus on entrepreneurial and founder-led sales.

**Enrichment note:** Canonical reference — the business school at Western University.