---
id: "entity-intuit-d1"
type: "entity"
entityType: "organization"
canonicalName: "Intuit"
aliases: []
source_timestamps: ["§ How Can Organizations Pick the Best Gen AI Projects?", "3. Link to the identity of the firm."]
tags: ["software", "fintech"]
related: ["entity-intuit-assist", "framework-gen-ai-project-selection"]
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-cl-95-6-disciplines-genai"
sourceUrl: "https://hbr.org/2024/07/the-6-disciplines-companies-need-to-get-the-most-out-of-gen-ai"
sourceTitle: "The 6 Disciplines Companies Need to Get the Most Out of Gen AI"
---
# Intuit

**Role in the source:** Worked example of the fourth project-selection criterion — **linking Gen AI projects to firm identity** (see [[framework-gen-ai-project-selection]]). Intuit is a financial-software company (TurboTax, QuickBooks) whose mission is **"to power prosperity around the world."** Its Gen AI offering [[entity-intuit-assist]] is presented as a perfect realization of that identity. Canonical reference: Intuit corporate site; mission statement.