---
id: "entity-integral-ad-science"
type: "entity"
entityType: "organization"
canonicalName: "Integral Ad Science"
aliases: ["IAS"]
source_timestamps: ["§ What Success Looks Like"]
tags: ["portfolio-company", "case-study"]
related: ["entity-lisa-utzschneider"]
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-120-corporate-to-pe-ceo"
sourceUrl: "https://hbr.org/2026/07/making-the-leap-from-corporate-leader-to-pe-backed-ceo"
sourceTitle: "Making the Leap from Corporate Leader to PE-Backed CEO"
---
# Integral Ad Science (IAS)

An ad verification and measurement company; the PE-backed portfolio company led by [[entity-lisa-utzschneider|Lisa Utzschneider]]. Under her leadership IAS experienced significant growth and eventually went public (IPO), making it the source's headline example of a successful PE-backed value-creation arc.

**Canonical:** integralads.com (context only).