---
id: "entity-iberdrola"
type: "entity"
source_timestamps: ["§ Employees Want to Reskill—When It Makes Sense"]
tags: ["corporate-case-study", "energy-sector"]
related: ["action-pay-for-training-time"]
entityType: "organization"
canonicalName: "Iberdrola"
aliases: []
canonical_url: "https://www.iberdrola.com"
sources: ["reskilling"]
sourceVaultSlug: "hbr-seg-reskilling"
originDay: 10
articleStem: "hbr-edu-34-reskilling-in-age-of-ai"
sourceUrl: "https://hbr.org/2023/09/reskilling-in-the-age-of-ai"
sourceTitle: "Reskilling in the Age of AI"
---
# Iberdrola

**Iberdrola** (Spanish-based global renewable-energy company) successfully **reskilled 3,300 hourly employees** as it digitized.

To overcome the challenge of skilling shift-based workers without disrupting operations, leaders **worked closely with frontline managers** (countering [[concept-talent-hoarding|talent hoarding]]) and **considered all training hours to be paid work hours** — the core recommendation of [[action-pay-for-training-time]].