---
id: "entity-hubspot-d2"
type: "entity"
entityType: "organization"
canonicalName: "HubSpot"
aliases: []
source_timestamps: ["¶8"]
tags: ["case-study", "early-adopter"]
related: ["claim-agentic-marketing-roi"]
canonical_url: "hubspot.com"
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-tier1-02-agentic-marketing-org"
sourceUrl: "https://hbr.org/2026/05/redesigning-your-marketing-organization-for-the-agentic-age"
sourceTitle: "Redesigning Your Marketing Organization for the Agentic Age"
---
# HubSpot

**HubSpot** is a CRM and marketing-automation software company, cited as an **early adopter** that has successfully put the agentic marketing model into practice, achieving measurable gains in speed and cost reduction — see [[claim-agentic-marketing-roi]].

**Enrichment note:** public HubSpot materials show aggressive AI/automation adoption across marketing and customer experience, but the precise multipliers cited in the article (98× / 80% / 17×) are not confirmable from open sources.

**Canonical URL:** hubspot.com