---
id: "entity-hostie"
type: "entity"
entityType: "product"
canonicalName: "Hostie"
aliases: []
source_timestamps: ["§ The Three Types of AI Agent Interactions"]
tags: ["restaurant-tech", "ai-concierge", "brand-agent"]
related: ["concept-full-ai-intermediation", "entity-opentable"]
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-ext-18-preparing-brand-agentic-ai"
sourceUrl: "https://hbr.org/2026/03/preparing-your-brand-for-agentic-ai"
sourceTitle: "Preparing Your Brand for Agentic AI"
---
# Hostie

An AI restaurant concierge cited as the *brand-side* agent in the [[concept-full-ai-intermediation]] example. When a consumer's ChatGPT agent negotiates a reservation, Hostie is the counterpart AI it talks to — checking availability, selecting a table, and confirming a booking via [[entity-opentable]]. Represents the moment marketing shifts from human persuasion to **algorithmic matchmaking**. (Entity note added to resolve extraction cross-references.)