---
id: "entity-home-depot"
type: "entity"
entityType: "organization"
canonicalName: "The Home Depot"
aliases: ["Home Depot"]
canonical_url: "https://www.homedepot.com"
source_timestamps: ["§ A Better Predictor of Ad Effects", "¶4"]
tags: ["retailer", "home-improvement"]
related: ["entity-lowes", "concept-relative-proximity"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Home Depot

Large U.S. home-improvement retailer used as the **primary case study for [[concept-relative-proximity]]**. Because Home Depot and [[entity-lowes]] carry **similar assortments at similar prices**, they compete primarily on **location convenience**, making them ideal subjects for studying competitive-geography effects: targeting customers relatively closer to one than the other predicts visits better than radius targeting. Canonical: https://www.homedepot.com.