---
id: "entity-headspace"
type: "entity"
source_timestamps: ["§ Use scarcity to reinforce value."]
tags: ["case-study", "trial-mechanics", "success-mode"]
related: ["concept-scarcity-framing", "action-limit-free-access"]
entityType: "product"
canonicalName: "Headspace"
aliases: ["Headspace app"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-ext-23-risks-of-free"
sourceUrl: "https://hbr.org/2025/06/the-risks-of-offering-free-goods-and-services"
sourceTitle: "The Risks of Offering “Free” Goods and Services"
---
# Headspace

**Headspace** (a meditation app) is cited for effectively using **scarcity to reinforce value** (see [[concept-scarcity-framing]] and [[action-limit-free-access]]). Headspace offers a **30-day free trial** framed with clear messaging such as **"a $12/month value, yours free for one month."** This sets a reference price so the eventual charge feels like the **continuation of a worthwhile service** rather than a new financial ask.

**Enrichment note.** Headspace is a canonical meditation-app example of **"value now, pay later"** trial design, though **exact offers vary by market and over time**. Canonical reference: Headspace's official subscription and trial pages.