---
id: "entity-harvard-business-school-d5"
type: "entity"
entityType: "organization"
canonicalName: "Harvard Business School"
aliases: ["HBS"]
source_timestamps: ["Author Bio"]
tags: ["academic-institution"]
related: ["entity-benson-p-shapiro"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-tier1-03-sales-debt-grow"
sourceUrl: "https://hbr.org/2026/01/the-risks-of-prioritizing-short-term-revenue-over-customer-fit"
sourceTitle: "The Risks of Prioritizing Short-Term Revenue Over Customer Fit"
---
# Harvard Business School

**Harvard Business School** is the academic institution where co-author [[entity-benson-p-shapiro|Benson P. Shapiro]] is the **Malcolm P. McNair Professor of Marketing Emeritus**.

**Enrichment note:** Canonical reference — Harvard University's business school; the emeritus title is the anchor to validate against HBS faculty archives.