---
id: "entity-greg-satell"
type: "entity"
entityType: "person"
canonicalName: "Greg Satell"
aliases: ["Greg"]
source_url: "https://hbr.org/2024/12/how-to-create-value-systematically-with-gen-ai"
source_title: "How to Create Value Systematically with Gen AI"
source_timestamps: ["§ The Generative AI Value-Creation Pyramid"]
tags: ["author", "innovation", "digital-transformation"]
related: ["entity-todd-mclees", "entity-nicole-radziwill", "concept-build-to-learn"]
speakers: ["Greg Satell"]
sources: ["spine"]
isSpeakerEntity: true
---
## Segment 1 — spine

## Article 98 — a098

# Greg Satell

**Profile.** Greg Satell is an innovation strategist and author who writes on change and digital transformation, and is a **co-author** of this HBR source. His innovation/transformation background informs the source's framing of AI as a driver of new business models and its use of rapid-prototyping practice.

**Role in the source.** Co-author; his change-and-innovation lens shapes the Visionary Innovation level and the "Build to learn" execution method. Canonical reference: his personal website and author profile.

**Attributed contributions in this vault** (co-authored with [[entity-todd-mclees]] and [[entity-nicole-radziwill]]):
- Co-developed [[concept-value-creation-pyramid]] / [[framework-value-creation-pyramid]]
- Shaped [[concept-build-to-learn]], [[framework-half-day-prototyping]], and the Visionary-Innovation examples ([[action-build-persona-gpt]], [[claim-ai-doubles-drug-discovery-productivity]])
- Attributed quotes: [[quote-shared-understanding]], [[quote-hope-for-the-best]], [[quote-common-language]], [[quote-human-story]]