---
id: "entity-grammarly"
type: "entity"
entityType: "organization"
canonicalName: "Grammarly"
aliases: []
source_timestamps: ["§ Digital advancement"]
tags: ["ai", "lead-scoring"]
related: ["claim-ai-forces-governance-shift"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-new-31-tailor-digital-strategy-customer"
sourceUrl: "https://hbr.org/2026/06/tailor-your-digital-strategy-to-reach-every-customer"
sourceTitle: "Tailor Your Digital Strategy to Reach Every Customer"
---
# Grammarly

Cited as an example of **digital advancement forcing governance changes** (the third of the [[framework-adaptation-triggers]]).

Grammarly's **AI-driven lead scoring** revealed *invisible usage patterns* across individuals in the same company, which **surfaced new enterprise sales opportunities** and required governance changes to prioritize **inside sales**. This grounds [[claim-ai-forces-governance-shift]] — AI moving from supporting to influencing commercial decisions.

> **Enrichment:** *Plausible but unverified.* The enrichment set contains no direct company source; the AI-lead-scoring example is consistent with real-world AI-driven changes in commercial operations but should be treated as unverified without a primary source.