---
id: "entity-google-vertex-ai"
type: "entity"
source_timestamps: ["§ Tailor Your Marketing to Your Audience's Literacy Level"]
tags: ["enterprise-ai", "developer-tools"]
related: ["action-tailor-marketing-literacy", "framework-literacy-tailored-ai-strategy"]
entityType: "product"
canonicalName: "Google Vertex AI"
aliases: ["Vertex AI"]
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-39-understanding-ai-not-embrace"
sourceUrl: "https://hbr.org/2025/07/why-understanding-ai-doesnt-necessarily-lead-people-to-embrace-it"
sourceTitle: "Why Understanding AI Doesn’t Necessarily Lead People to Embrace It"
---
# Google Vertex AI

**Google Vertex AI** — Google's managed machine-learning / generative-AI platform for building and deploying models and AI agents, cited as a tool targeting a **highly literate, technical audience** and therefore requiring a capability-focused marketing approach.

**Role in this source:** A high-literacy target example for [[action-tailor-marketing-literacy]] and the expert branch of the [[framework-literacy-tailored-ai-strategy]].