---
id: "entity-google-ads"
type: "entity"
entityType: "product"
canonicalName: "Google Ads"
aliases: ["Google Ads"]
canonical_url: "https://ads.google.com"
source_timestamps: ["¶2"]
tags: ["ad-platform"]
related: ["concept-absolute-proximity", "action-push-platforms", "entity-meta"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Google Ads

Google's primary advertising platform, cited as one of the major programmatic platforms where the **default, dominant geotargeting option remains the simple, blunt strategy** of drawing a fixed radius around a store (see [[concept-absolute-proximity]]). It supports geo-targeting by radius, location groups, and zip codes. It is one of the two named targets of [[action-push-platforms]] — advertisers should demand native support for competitor-proximity, distance-band, and campaign-type conditioning. Canonical: https://ads.google.com.