---
id: "entity-gokcen-karaca"
type: "entity"
entityType: "person"
canonicalName: "Gokcen Karaca"
aliases: []
source_timestamps: ["¶2"]
tags: ["practitioner", "digital-marketing", "spirits-industry"]
related: ["concept-share-of-model", "entity-pernod-ricard"]
speakers: ["Gokcen Karaca"]
sources: ["agentic"]
isSpeakerEntity: true
---
## Segment 6 — agentic

## Article 18 — a018

# Gokcen Karaca

**Role in the source:** cited practitioner voice; Head of Digital and Design at [[entity-pernod-ricard-d6]].

**Profile:** the executive credited with pioneering the active management of [[concept-share-of-model]].

**Attributed contributions in this vault:**
- Discovered that LLMs were miscategorizing Ballantine's Scotch whiskey as a prestige product and led the corrective work (with [[entity-jellyfish-d6]]) that gave rise to [[concept-share-of-model]] and its playbook [[action-monitor-share-of-model]].