---
id: "entity-georgetown-mcdonough"
type: "entity"
entityType: "organization"
canonicalName: "Georgetown University's McDonough School of Business"
aliases: ["Georgetown McDonough", "McDonough School of Business", "Georgetown Business School"]
source_timestamps: ["§ AI Recommends What It Can Interpret"]
tags: ["academic-institution", "research"]
related: ["entity-john-gale", "entity-luc-wathieu", "entity-uva-darden"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-new-25-get-ai-to-surface-your-brand"
sourceUrl: "https://hbr.org/2026/06/how-to-get-ai-to-surface-your-brand"
sourceTitle: "How to Get AI to Surface Your Brand"
---
# Georgetown University's McDonough School of Business

The academic institution where co-authors [[entity-john-gale|John Gale]] and [[entity-luc-wathieu|Luc Wathieu]] are affiliated, and one of the two institutions that conducted the study of **1,000+ brand mentions across 15 retail categories** in AI platforms. Co-sponsor of the research alongside [[entity-uva-darden|UVA's Darden School of Business]].

> Enrichment canonical reference: `https://msb.georgetown.edu`