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entityType: "person"
canonicalName: "Gavin Kilduff"
aliases: []
source_timestamps: ["¶3"]
tags: ["author", "researcher", "rivalry-scholar"]
related: ["entity-abhishek-borah", "entity-johannes-berendt", "entity-sebastian-uhrich", "entity-journal-of-marketing-research"]
speakers: ["Gavin Kilduff"]
sources: ["tail2"]
isSpeakerEntity: true
---
## Segment 2 — tail2

## Article 124 — a124

# Gavin Kilduff

**Profile.** Professor at **NYU Stern School of Business** (per enrichment), known for foundational research on rivalry in organizations and markets. His broader rivalry scholarship underlies the study's conceptual distinction between a [[concept-true-rivalry|true rivalry]] and ordinary competition.

**Role in this source.** One of four co-authors / cited voices behind the [[entity-journal-of-marketing-research|Journal of Marketing Research]] study and its HBR distillation. NYU Stern hosts a press-style research brief on the work (the source of the ~1.5M-tweet figure).

**Attributed contributions (collective authorship):** [[concept-rivalry-reference-effect]], [[claim-rivalry-boosts-engagement]], [[claim-leaders-can-punch-down]], [[framework-rivalry-leverage]], [[framework-audience-tone-matching]], and the quotes [[quote-borrowing-storytelling-power]], [[quote-alls-fair]], [[quote-pleasantly-aggressive]]. Co-authors: [[entity-abhishek-borah]], [[entity-johannes-berendt]], [[entity-sebastian-uhrich]].