---
id: "entity-ganna-pogrebna"
type: "entity"
source_timestamps: ["§ Summary"]
tags: ["author", "behavioral-data-science", "ai"]
related: ["entity-graham-kenny", "quote-visibility-inside-ai"]
entityType: "person"
canonicalName: "Ganna Pogrebna"
aliases: []
role: "Co-author of the source article"
speakers: ["Ganna Pogrebna"]
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 11 — a011

# Ganna Pogrebna

**Ganna Pogrebna** is a behavioral data scientist specializing in the intersection of AI, behavioral analytics, and human decision-making. She is **co-author** of the source article and brings the behavioral/data-science lens to its argument that consumers now trust algorithmic 'pull' over advertising 'push.'

**Attributed contributions to this vault:**
- Co-authors the article thesis and the [[concept-machine-readable-authority]] and [[concept-algorithmic-audience]] arguments.
- Co-voices the closing framing [[quote-visibility-inside-ai]] with [[entity-graham-kenny]].
- Author of record for [[claim-seo-obsolescence]], [[claim-ai-pull-over-ad-push]], and [[claim-marketing-new-audience]], and for the prescriptive [[framework-engineering-ai-recall]].

**Role in source:** Co-author / behavioral-AI subject-matter expert.