---
id: "entity-fractional-insights"
type: "entity"
source_timestamps: ["¶3", "¶36", "¶39"]
tags: ["research-firm"]
related: ["entity-ferrazzi-greenlight", "entity-erin-eatough", "entity-shonna-waters", "concept-ai-angst", "entity-questionpro"]
entityType: "organization"
canonicalName: "Fractional Insights"
aliases: []
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-127-ai-adoption-stalls"
sourceUrl: "https://hbr.org/2026/02/why-ai-adoption-stalls-according-to-industry-data"
sourceTitle: "Why AI Adoption Stalls, According to Industry Data"
---
# Fractional Insights

**Fractional Insights** is a research and consulting organization that partnered on the cross-national and US-only surveys regarding AI adoption and employee sentiment. It was co-founded by [[entity-erin-eatough]] (Chief Science Officer) and [[entity-shonna-waters]] (CEO).

**Role in the source.** Co-developer of the [[concept-ai-angst]] composite measure (with [[entity-ferrazzi-greenlight]]) and a co-producer of the survey research reported in the HBR article. Survey fielding used the [[entity-questionpro]] platform.

> **Enrichment note:** No authoritative public homepage was surfaced in the search set — a canonical organizational URL was not recoverable from the provided results. The firm's role and leadership are drawn from the extraction context.