---
id: "entity-ferrazzi-greenlight"
type: "entity"
source_timestamps: ["¶3", "¶37", "¶38"]
tags: ["consulting-firm"]
related: ["entity-fractional-insights", "entity-keith-ferrazzi", "entity-wendy-smith", "concept-ai-angst"]
entityType: "organization"
canonicalName: "Ferrazzi Greenlight"
aliases: []
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-127-ai-adoption-stalls"
sourceUrl: "https://hbr.org/2026/02/why-ai-adoption-stalls-according-to-industry-data"
sourceTitle: "Why AI Adoption Stalls, According to Industry Data"
---
# Ferrazzi Greenlight

**Ferrazzi Greenlight** is a Los Angeles-based global-teams consulting and coaching firm founded and chaired by [[entity-keith-ferrazzi]]. [[entity-wendy-smith]] serves as head of research & thought leadership.

**Role in the source.** Co-author of the research on AI angst and employee adoption patterns, produced in partnership with [[entity-fractional-insights]]. The firm supplies the leadership / change-management lens behind [[framework-three-leadership-shifts]] and [[framework-four-employee-types]].

> **Enrichment note:** No canonical homepage was surfaced in the search set; the search results do not provide a verified official URL. Identification is drawn from the extraction context.