---
id: "entity-expedia"
type: "entity"
source_timestamps: ["§ Lessons from Food and Travel Aggregators"]
tags: ["aggregator", "travel"]
related: ["entity-marriott", "concept-aggregator-economics"]
entityType: "organization"
canonicalName: "Expedia Group"
aliases: ["Expedia"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-nm-97-retailers-ai-shoppers"
sourceUrl: "https://hbr.org/2025/10/what-should-retailers-do-about-ai-shoppers"
sourceTitle: "What Should Retailers Do About AI Shoppers?"
---
# Expedia

## Expedia

**Entity type:** Organization (online travel agency / metasearch aggregator).

Expedia is the **historical parallel** for modern AI shopping agents. It scraped seat and room inventories, built consumer scale, and then flipped the economics on suppliers — forcing airlines and hotels to adapt. This is the canonical illustration of [[concept-aggregator-economics]]. Its 2019 partnership expansion with [[entity-marriott-d3]] is the vault's contrarian proof point ([[claim-marriott-bot-collaboration]]).