---
id: "entity-ethan-mollick"
type: "entity"
entityType: "person"
canonicalName: "Ethan Mollick"
aliases: []
source_timestamps: ["§ Is This a Bubble?"]
source_url: "https://hbr.org/2025/10/is-ai-a-boom-or-a-bubble"
source_title: "Is AI a Boom or a Bubble?"
tags: ["author", "ai-augmentation", "academic"]
related: ["claim-enterprise-lag", "framework-durable-value-capture"]
speakers: ["Ethan Mollick"]
sources: ["futures"]
isSpeakerEntity: true
---
## Segment 2 — futures

## Article 74 — a074

# Ethan Mollick

**Role in source:** Cited external voice representing the **pragmatic augmentation** view of AI value — a ground-truth counterweight to both hype and doom.

**Profile:** Management professor at The Wharton School (University of Pennsylvania) and author of the 2024 book *Co-Intelligence: Living and Working with AI*. He argues that AI produces **practical, stepwise improvements** in workplaces by **augmenting human ability** and producing small, cumulative gains — a view that complements [[framework-durable-value-capture|the durable value-capture strategy]] and reframes [[claim-enterprise-lag|enterprise-adoption caution]] as incremental rather than binary.

**Attributed contributions in this vault:**
- The "co-intelligence" / incremental-augmentation lens on how AI actually delivers workplace value.

> **Enrichment note:** Canonical reference is his Wharton faculty page. *Co-Intelligence* (2024) is widely cited for its practical, incremental-augmentation thesis.