---
id: "entity-erin-eatough"
type: "entity"
source_timestamps: ["¶3", "¶36", "¶39"]
tags: ["author", "researcher", "co-author"]
related: ["entity-fractional-insights", "entity-shonna-waters", "concept-ai-angst"]
entityType: "person"
canonicalName: "Erin Eatough"
aliases: ["Erin"]
speakers: ["Erin Eatough"]
sources: ["tail2"]
isSpeakerEntity: true
---
## Segment 2 — tail2

## Article 127 — a127

# Erin Eatough

**Profile.** Erin Eatough is a co-founder and **Chief Science Officer** of [[entity-fractional-insights]], the research/consulting firm (co-founded with [[entity-shonna-waters]]) that partnered on the cross-national and US-only surveys of AI adoption and employee sentiment. She is a behavioral-science researcher whose work anchors the psychometric backbone of the study.

**Role in the source.** One of four **co-authors** of the HBR article *"Why AI Adoption Stalls, According to Industry Data."* As CSO of the firm that helped build the measurement, she is closely associated with the design of the [[concept-ai-angst]] scale.

**Attributed contributions in this vault** (co-authored with [[entity-keith-ferrazzi]], [[entity-wendy-smith]], and [[entity-shonna-waters]]):
- Core construct: [[concept-ai-angst]], [[concept-belief-anxiety-paradox]], [[concept-performative-ai-usage]], [[concept-identity-disruptive-ai]]
- Claims: [[claim-anxiety-increases-usage]], [[claim-usage-not-buy-in]], [[claim-industry-context-dictates-risk]]
- Frameworks: [[framework-four-employee-types]], [[framework-three-leadership-shifts]]
- Quotes: [[quote-belief-anxiety-paradox]], [[quote-fear-drives-compliance]], [[quote-performative-usage]]

> **Enrichment note:** No canonical personal homepage was surfaced in the search set; her identification as co-founder / CSO of Fractional Insights is drawn from the source context.