---
id: "entity-erik-hermann"
type: "entity"
entityType: "person"
canonicalName: "Erik Hermann"
aliases: []
source_timestamps: ["§ Where Conversational AI Sits in the Funnel"]
tags: ["researcher"]
related: ["concept-mid-funnel-ai", "claim-mid-funnel-revenue", "entity-stefano-puntoni", "entity-david-schweidel"]
speakers: ["Erik Hermann"]
sources: ["geo", "adoption"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 13 — a013

# Erik Hermann

**Profile.** Erik Hermann is a marketing/analytics researcher and a co-author (with [[entity-stefano-puntoni]] and [[entity-david-schweidel]]) of the paper arguing that conversational AI sits in the **middle of the marketing funnel**, between social media and traditional search.

**Role in the source.** A cited co-author whose research underpins the mid-funnel positioning; not a first-person narrator in the article.

**Attributed contributions in this vault:**
- [[concept-mid-funnel-ai]] — the middle-funnel positioning framework
- [[claim-mid-funnel-revenue]] — the empirical revenue-per-session finding

**Enrichment context:** Academic/Google Scholar profile; research on conversational AI in the marketing funnel and digital behavior.

## Segment 9 — adoption

## Article 52 — a052

# Erik Hermann

**Role in the source:** Co-author of the HBR article *'Why Gen AI Feels So Threatening to Workers.'* A researcher/consultant focused on AI and behavioral science (affiliated with BCG/academic partners per HBR/BCG publications).

**Attributed contributions:** As a co-author he is responsible for the article's thesis and every analytical claim, including the [[concept-psychological-needs-triad]], the [[framework-aware]] framework, and the survey-based claims [[claim-adoption-gap]], [[claim-active-sabotage]], [[claim-mandates-backfire]], [[claim-redesign-over-deployment]], and [[claim-ai-attribution-bias]]. Co-authors: [[entity-stefano-puntoni]] and [[entity-carey-k-morewedge]].