---
id: "entity-eric-janssen"
type: "entity"
entityType: "person"
canonicalName: "Eric Janssen"
aliases: []
source_timestamps: ["byline", "§ Say No Sooner", "Author Bio"]
tags: ["author", "academic", "practitioner"]
related: ["entity-ivey-business-school", "entity-fyre-festival"]
speakers: ["Eric Janssen"]
role: "Co-author; sales & entrepreneurship educator and former CRO"
sources: ["commercial"]
isSpeakerEntity: true
---
## Segment 5 — commercial

## Article 3 — a003

# Eric Janssen

**Profile.** Eric Janssen is a co-author of this source. He teaches sales and entrepreneurship at [[entity-ivey-business-school|Ivey Business School]] at Western University, specializing in entrepreneurial and founder-led sales. He previously served as **CRO of an event-tech startup**, where he developed a qualification checklist that led his team to **reject [[entity-fyre-festival|Fyre Festival]] as a client** — saving the company from a massive reputational disaster.

**Role in the source.** One of three co-authors advancing the [[concept-sales-debt|sales-debt]] thesis; he supplies the source's most vivid first-hand "say no sooner" anecdote.

**Attributed contributions to this vault:**
- Co-author of all [[concept-sales-debt|core]] concepts and [[claim-poor-fit-reduces-profitability|claims]].
- Originator of the [[action-create-qualification-checklist|rigorous qualification checklist]] discipline and the [[contrarian-rejecting-hype-leads|reject-the-hype-lead]] insight (via the [[entity-fyre-festival|Fyre Festival]] rejection).
- Co-attributed on [[quote-drowning-lack-of-focus]] and [[quote-sales-debt-definition]].

**Enrichment note:** A canonical open-web profile could not be independently verified from the provided enrichment search; validate against his Ivey faculty bio or LinkedIn before downstream use.