---
id: "entity-ege-g-rdeniz"
type: "entity"
entityType: "person"
canonicalName: "Ege Gürdeniz"
aliases: ["Ege Gurdeniz"]
source_timestamps: ["§ Author Bios"]
tags: ["author", "pwc", "speaker"]
related: ["entity-pwc", "framework-five-actions-trust-layer", "framework-five-core-risks-agentic-shopping"]
source_url: "https://hbr.org/2026/02/how-brands-can-adapt-when-ai-agents-do-the-shopping"
source_title: "How Brands Can Adapt When AI Agents Do the Shopping"
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 14 — a014

# Ege Gürdeniz

**Entity type:** person · **Canonical name:** Ege Gürdeniz · **Aliases:** Ege Gurdeniz

**Profile.** Ege Gürdeniz is one of the four co-authors of the HBR article *"How Brands Can Adapt When AI Agents Do the Shopping"* (Feb 2026). The authors are described in the source as **leaders and partners at [[entity-pwc-d3]]**; the *§ Author Bios* section does not provide individual biographical detail beyond that affiliation.

**Role in the source.** Co-author / cited voice. The article does not attribute specific passages to individual authors.

**Attributed contributions (collective authorship).** Credited alongside co-authors with the article's frameworks, concepts, and quotes:
- Frameworks: [[framework-five-core-risks-agentic-shopping]], [[framework-five-actions-trust-layer]], [[framework-requirements-safe-delegation]].
- Concepts: [[concept-agentic-commerce-d14]], [[concept-generative-engine-optimization-d14]], [[concept-safe-delegation]], [[concept-agentic-observability]].
- Quotes: [[quote-digest-text-numbers]], [[quote-brand-failure]], [[quote-conversational-context]], [[quote-trust-as-strategy]].

Co-authors: [[entity-ali-furman]], [[entity-rima-safari]], [[entity-remzi-ural]].