---
id: "entity-edward-mcfowland-iii"
type: "entity"
entityType: "person"
canonicalName: "Edward McFowland III"
aliases: []
source_timestamps: ["¶ 2"]
tags: ["researcher", "hbs"]
related: ["concept-pull-vs-push-adoption", "entity-org-harvard-business-school", "entity-iavor-bojinov"]
sources: ["adoption"]
isSpeakerEntity: true
---
## Segment 9 — adoption

## Article 41 — a041

# Edward McFowland III

**Profile.** An assistant professor at Harvard Business School ([[entity-org-harvard-business-school-d9]]) and co-author of the Pernod Ricard case study.

**Role in this source.** The second HBS researcher interviewed by [[entity-scott-nover]]; the primary voice on change management and the psychology of buy-in.

**Attributed contributions in this vault:**
- Highlights the 'genius' of creating a [[concept-pull-vs-push-adoption]] dynamic (see [[quote-pull-vs-push]]).
- Emphasizes the role of [[concept-technology-ambassadors]] in driving peer-led adoption.

**Enrichment context.** His HBS faculty profile is the canonical reference; in Working Knowledge and the HBS podcast he emphasizes 'pull vs. push' adoption and the role of tech ambassadors in driving buy-in.