---
id: "entity-edelman"
type: "entity"
entityType: "organization"
canonicalName: "Edelman"
aliases: ["Edelman Trust Barometer"]
source_timestamps: ["§ Why People Create Workslop"]
tags: ["research-organization"]
related: ["claim-mindset-decline", "lit-trust-resilience"]
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-38-ai-workslop"
sourceUrl: "https://hbr.org/2026/01/why-people-create-ai-workslop-and-how-to-stop-it"
sourceTitle: "Why People Create AI “Workslop”—and How to Stop It"
---
# Edelman

**Edelman** is a global communications firm best known for the annual **Edelman Trust Barometer**. The authors cite its **2025 Global Trust Barometer**, which reported an 'unprecedented' **three-point decline** in employee trust in employers — context for the depleted, low-trust environment in which [[concept-workslop-d38]] thrives (see [[claim-mindset-decline]] and [[lit-trust-resilience]]).

- **Canonical URL:** edelman.com.