---
id: "entity-dyson"
type: "entity"
source_timestamps: ["§ Transparency: From Flawless Messaging to Real-World Reactions"]
tags: ["appliance-brand", "competitor-reference"]
related: ["entity-victoria-magrath", "entity-redken", "concept-transparency"]
entityType: "organization"
canonicalName: "Dyson"
aliases: []
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-65-influencer-marketing-trust"
sourceUrl: "https://hbr.org/2025/12/how-to-do-influencer-marketing-that-customers-actually-trust"
sourceTitle: "How to Do Influencer Marketing That Customers Actually Trust"
---
# Dyson

A competing technology/appliance brand (e.g., Supersonic, Airwrap hair tools) whose product was **transparently used** by influencer [[entity-victoria-magrath|Victoria Magrath]] alongside her sponsored promotion of [[entity-redken|Redken]] tools — enhancing the overall authenticity of her content. The "competitor mentioned openly" element that operationalizes [[concept-transparency|Transparency]].