---
id: "entity-dungeons-and-dragons"
type: "entity"
source_timestamps: ["¶9"]
tags: ["gaming", "ai-use-case"]
related: ["concept-emotional-support-ai"]
entityType: "product"
canonicalName: "Dungeons & Dragons"
aliases: ["D&D", "DnD"]
sources: ["execution"]
sourceVaultSlug: "hbr-seg-execution"
originDay: 8
articleStem: "hbr-cl-77-new-data-using-ai"
sourceUrl: "https://hbr.org/2026/06/new-data-on-how-were-really-using-ai"
sourceTitle: "New Data on How We’re Really Using AI"
---
# Dungeons & Dragons

**Dungeons & Dragons** (D&D) is a tabletop role-playing game owned by Wizards of the Coast. It specifically made the list of the **top 100 AI use cases** in [[entity-marc-zao-sanders]]'s 2026 data analysis — e.g., using AI to generate campaigns, NPCs, or storylines. It appears in this vault as a concrete illustration of how diverse and entertainment-focused consumer generative-AI use has become, well beyond the enterprise-productivity narrative that dominates AI marketing.