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type: "entity"
entityType: "person"
canonicalName: "Doug J. Chung"
aliases: ["Doug Chung"]
source_timestamps: ["¶1"]
tags: ["author", "mckinsey", "sales-marketing"]
related: ["entity-mckinsey", "framework-5-myths"]
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## Segment 4 — attention

## Article 90 — a090

# Doug J. Chung

## Doug J. Chung

**Role in the source:** Co-author of the Harvard Business Review / McKinsey article *5 Gen AI Myths Holding Sales and Marketing Teams Back* (Feb 2025). The article is jointly authored, so all claims, quotes, and recommendations below are collectively attributed to the author group.

**Profile:** A McKinsey-affiliated commercial expert working on sales management, marketing, and go-to-market analytics. The enrichment identifies the author group as McKinsey partners/senior experts specializing in marketing, sales, and commercial analytics; individual biographical pages are published on mckinsey.com / hbr.org. Affiliated with [[entity-mckinsey-d4]].

**Attributed contributions (jointly authored):**
- The five-myth taxonomy — [[framework-5-myths]]
- Productivity claim — [[claim-productivity-boost]]
- Agentic-scale claim — [[claim-agentic-scale]]
- Implementation-speed claim — [[claim-implementation-speed]]
- Familiarity claim — [[claim-familiarity-confidence]]
- Quotes — [[quote-mvp-mindset]], [[quote-know-appreciate]]