---
id: "entity-disney-advertising"
type: "entity"
entityType: "organization"
canonicalName: "Disney Advertising"
aliases: ["Disney Advertising Sales"]
source_timestamps: ["¶1", "¶6"]
tags: ["media-company", "data-partnerships"]
related: ["entity-kroger"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Disney Advertising

Media/advertising arm of Disney, cited as a **media partner for retailer first-party data**. [[entity-kroger]] is noted as partnering with Disney Advertising to share customer data for sharper targeting — an example of the **retailer-media / data-partnership trend** that supplies the granular signal advanced spatial targeting requires. (No canonical URL specified in source materials.)