---
id: "entity-deloitte-d9"
type: "entity"
entityType: "organization"
canonicalName: "Deloitte"
aliases: ["Deloitte Digital"]
source_timestamps: ["¶1", "§ 1. Measure Trust"]
tags: ["consulting", "research-firm"]
related: ["framework-four-factors-trust", "entity-ashley-reichheld", "entity-christina-brodzik", "entity-anne-claire-roesch", "entity-greg-vert", "entity-ryan-youra"]
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-40-workers-dont-trust-ai"
sourceUrl: "https://hbr.org/2025/11/workers-dont-trust-ai-heres-how-companies-can-change-that"
sourceTitle: "Workers Don’t Trust AI. Here’s How Companies Can Change That."
---
# Deloitte

**Deloitte** is the global professional-services firm that employs all five authors of the source (see [[entity-ashley-reichheld]], [[entity-christina-brodzik]], [[entity-anne-claire-roesch]], [[entity-greg-vert]], [[entity-ryan-youra]]).

Deloitte produces the **TrustID Index** — a daily pulse of customer and employee sentiment that tracks trust in real time across industries — and the **TrustID Workforce Index**, the specific instrument behind most of the statistics cited in this article. TrustID rests on the [[framework-four-factors-trust]] (humanity, transparency, capability, reliability, scored 1–7). Deloitte has **open-sourced** the TrustID methodology.

**Role in this vault:** Deloitte is both the *research authority* whose data anchors every headline claim and the *publisher of the framework* being advocated. **Expert caveat (from enrichment):** because Deloitte both measures trust and sells services to improve it, downstream analysts should note potential **vendor bias** and request underlying methodology — sample composition, the definition of "high trust," and effect-size calculations — before extrapolating figures like [[claim-hands-on-trust-boost]] or [[claim-trust-roi-metrics]] to other contexts.