---
id: "entity-defyner"
type: "entity"
entityType: "organization"
canonicalName: "Defyner"
aliases: ["Defyner.ai"]
source_timestamps: ["¶9", "§ Readers Also Viewed These Items"]
tags: ["consultancy", "ai-native"]
related: ["entity-will-fernandez"]
canonical_url: "defyner.com"
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-tier1-02-agentic-marketing-org"
sourceUrl: "https://hbr.org/2026/05/redesigning-your-marketing-organization-for-the-agentic-age"
sourceTitle: "Redesigning Your Marketing Organization for the Agentic Age"
---
# Defyner

**Defyner** is an AI-native marketing consultancy co-founded by co-author [[entity-will-fernandez]]. The practical framework for the agentic marketing organization — including the [[framework-platform-layers]] and [[framework-five-agentic-workstreams]] — derives partly from work led by this firm, which focuses on agentic marketing operating models.

**Canonical URL:** defyner.com (or defyner.ai, depending on current branding)