---
id: "entity-debashish-ghose"
type: "entity"
entityType: "person"
canonicalName: "Debashish Ghose"
aliases: []
source_timestamps: ["Byline", "¶7", "Author Bio"]
tags: ["authors", "researchers"]
related: ["claim-timing-content-equivalence", "entity-siddharth-bhattacharya", "entity-gordon-burtch"]
speakers: ["Debashish Ghose"]
sources: ["attention"]
isSpeakerEntity: true
---
## Segment 4 — attention

## Article 70 — a070

# Debashish Ghose

## Debashish Ghose

**Role in source:** Co-author of the research. One of the three academics whose studies underpin the vault.

**Profile:** Visiting Assistant Professor at the D'Amore-McKim School of Business, Northeastern University, specializing in marketing and information systems.

**Attributed contributions to this vault** (jointly authored with [[entity-siddharth-bhattacharya]] and [[entity-gordon-burtch]]):
- The choice-equivalence finding — [[claim-timing-content-equivalence]] — and the contrarian reframing it supports, [[contrarian-timing-vs-content]].
- The captive-model churn argument — [[claim-captive-model-churn]].
- The content-choice failure conditions — [[claim-content-choice-failure-modes]].
- The deployment framework — [[framework-ad-control-deployment]].
- Direct quotations: [[quote-cognitive-bandwidth]], [[quote-equivalence-of-choice]], [[quote-aligned-interests]].

**Canonical reference:** academic profile via https://damore-mckim.northeastern.edu