---
id: "entity-david-schweidel"
type: "entity"
entityType: "person"
canonicalName: "David Schweidel"
aliases: []
source_timestamps: ["§ Where Conversational AI Sits in the Funnel"]
tags: ["researcher"]
related: ["concept-mid-funnel-ai", "claim-mid-funnel-revenue", "entity-stefano-puntoni", "entity-erik-hermann"]
speakers: ["David Schweidel"]
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 13 — a013

# David Schweidel

**Profile.** David Schweidel is a **professor of marketing at Emory University's Goizueta Business School**, with research on social media, digital analytics, and customer behavior. He is a co-author (with [[entity-stefano-puntoni]] and [[entity-erik-hermann]]) of the paper analyzing the mid-funnel positioning of conversational AI.

**Role in the source.** A cited co-author whose research underpins the mid-funnel positioning; not a first-person narrator in the article.

**Attributed contributions in this vault:**
- [[concept-mid-funnel-ai]] — the middle-funnel positioning framework
- [[claim-mid-funnel-revenue]] — the empirical revenue-per-session finding