---
id: "entity-david-a-schweidel"
type: "entity"
entityType: "person"
canonicalName: "David A. Schweidel"
aliases: ["David Schweidel"]
source_timestamps: ["¶1", "§ [ Stage 3 ] Make Other AI Agents Choose Your Brand"]
tags: ["author", "academic", "marketing-analytics"]
related: ["quote-redrawing-contract", "entity-oguz-acar"]
speakers: ["David A. Schweidel"]
sources: ["agentic"]
isSpeakerEntity: true
---
## Segment 6 — agentic

## Article 18 — a018

# David A. Schweidel

**Role in the source:** co-author of the HBR article 'Preparing Your Brand for Agentic AI.'

**Profile:** a marketing-analytics/strategy voice focused on how AI mediates the company–consumer contract.

**Attributed contributions in this vault:**
- Co-author of the framing quote [[quote-redrawing-contract]] (with [[entity-oguz-a-acar]]).
- Co-author of the thesis and its supporting frameworks [[framework-three-types-ai-interactions]] and [[framework-three-stages-agentic-adoption]].