---
id: "entity-cursor-d9"
type: "entity"
source_timestamps: ["§ Tailor Your Marketing to Your Audience's Literacy Level"]
tags: ["developer-tools", "generative-ai"]
related: ["action-tailor-marketing-literacy", "framework-literacy-tailored-ai-strategy"]
entityType: "product"
canonicalName: "Cursor"
aliases: []
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-39-understanding-ai-not-embrace"
sourceUrl: "https://hbr.org/2025/07/why-understanding-ai-doesnt-necessarily-lead-people-to-embrace-it"
sourceTitle: "Why Understanding AI Doesn’t Necessarily Lead People to Embrace It"
---
# Cursor

**Cursor** — an AI-powered code editor, cited as an example of a tool for **AI-savvy consumers** whose marketing should focus on technical performance rather than awe.

**Role in this source:** Alongside [[entity-github-copilot-d9]] and [[entity-google-vertex-ai]], a high-literacy target example for [[action-tailor-marketing-literacy]] within the [[framework-literacy-tailored-ai-strategy]].