---
id: "entity-culture-of-profit"
type: "entity"
entityType: "organization"
canonicalName: "Culture of Profit"
aliases: []
source_timestamps: ["Author Bio"]
tags: ["consultancy"]
related: ["entity-rafi-mohammed"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-ext-22-art-of-discounting"
sourceUrl: "https://hbr.org/2026/05/the-art-of-discounting"
sourceTitle: "The Art of Discounting"
---
# Culture of Profit

A pricing-strategy consultancy founded by [[entity-rafi-mohammed|Rafi Mohammed]] that helps companies develop and improve their pricing strategies. Per the enrichment, it is positioned around improving profit through **value-based pricing** rather than pure cost-plus logic.