---
id: "entity-consumer-reports"
type: "entity"
entityType: "organization"
canonicalName: "Consumer Reports"
aliases: ["AskCR"]
source_timestamps: ["§ [ Stage 2 ] Get Customers to Use Your Agent"]
tags: ["nonprofit", "consumer-advocacy", "fiduciary-ai"]
related: ["concept-consumer-agents", "quote-consumer-reports-fiduciary", "entity-dazza-greenwood"]
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-ext-18-preparing-brand-agentic-ai"
sourceUrl: "https://hbr.org/2026/03/preparing-your-brand-for-agentic-ai"
sourceTitle: "Preparing Your Brand for Agentic AI"
---
# Consumer Reports

A nonprofit that recognized the AI **trust gap** and launched **AskCR** — a flagship example of [[concept-consumer-agents]]. Protocol lead [[entity-dazza-greenwood]] frames the goal as building personal AI agents that act as true fiduciaries, prioritizing user interests without corporate bias (see [[quote-consumer-reports-fiduciary]]).

**Enrichment note.** The fiduciary framing is directionally consistent with Consumer Reports' advocacy mission but is normative/aspirational rather than empirically settled, and is not directly validated by the enrichment search set.