---
id: "entity-colgate-palmolive"
type: "entity"
entityType: "organization"
canonicalName: "Colgate-Palmolive"
aliases: ["Colgate"]
source_timestamps: ["§ 4. Encourage Experimentation"]
tags: ["manufacturing", "case-study", "no-code"]
related: ["concept-digital-playgrounds", "action-build-no-code-playgrounds"]
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-40-workers-dont-trust-ai"
sourceUrl: "https://hbr.org/2025/11/workers-dont-trust-ai-heres-how-companies-can-change-that"
sourceTitle: "Workers Don’t Trust AI. Here’s How Companies Can Change That."
---
# Colgate-Palmolive

**Colgate-Palmolive** is the consumer-goods company used as the flagship for **"digital playgrounds"** (see [[concept-digital-playgrounds]]) and approach #4 of the [[framework-five-approaches-ai-trust]].

In **2023** it launched the **AI Hub**, a secure, **no-code** platform. This allowed non-technical employees to build between **3,000 and 5,000 custom AI assistants by mid-2025**, including:
- A **Greek-language troubleshooting assistant** built by a plant manager *from German manuals*; and
- An **HR goals coach.**

The most valuable grassroots tools can then be scaled enterprise-wide through user-feedback loops — the recipe captured in [[action-build-no-code-playgrounds]].

**Enrichment note:** the *concept* of an internal no-code AI hub for experimentation is widely documented across enterprises; the *specific numeric outcome* (3,000–5,000 assistants) is case-specific data reported through the HBR/Deloitte collaboration and is not yet broadly indexed elsewhere.