---
id: "entity-coca-cola-d2"
type: "entity"
entityType: "organization"
canonicalName: "Coca-Cola"
aliases: ["Coke", "The Coca-Cola Company"]
source_timestamps: ["¶2"]
tags: ["brands", "case-study"]
related: ["entity-pepsi"]
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-124-good-rivalry-brand"
sourceUrl: "https://hbr.org/2025/08/a-good-rivalry-can-elevate-your-brand"
sourceTitle: "A Good Rivalry Can Elevate Your Brand"
---
# Coca-Cola (Coke)

Global beverage brand (flagship of The Coca-Cola Company). The **true rival** to [[entity-pepsi|Pepsi]], and the target in Pepsi's successful rivalry messaging (e.g., the Halloween [[quote-pepsi-six-word-horror|#SixWordHorror]] tweet). The Pepsi–Coke dynamic exemplifies a rivalry rooted in deep shared history — a canonical case of [[concept-true-rivalry]].