---
id: "entity-claude-d14"
type: "entity"
entityType: "product"
canonicalName: "Claude"
aliases: []
canonical_url: "https://www.anthropic.com/claude"
source_timestamps: ["§ 2. Define clear boundaries and build in consent."]
tags: ["ai-platform", "llm"]
related: ["entity-anthropic-constitution"]
source_url: "https://hbr.org/2026/02/how-brands-can-adapt-when-ai-agents-do-the-shopping"
source_title: "How Brands Can Adapt When AI Agents Do the Shopping"
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-ext-14-brands-adapt-ai-shopping"
sourceUrl: "https://hbr.org/2026/02/how-brands-can-adapt-when-ai-agents-do-the-shopping"
sourceTitle: "How Brands Can Adapt When AI Agents Do the Shopping"
---
# Claude

**Entity type:** product · **Canonical name:** Claude · **Canonical URL:** https://www.anthropic.com/claude

Claude is a conversational AI model developed by **Anthropic**, cited in the source as a general-purpose tool consumers use for agentic shopping. Its behavior is guided by [[entity-anthropic-constitution]], which the authors cite as an example of industry efforts pointing toward standardized enforcement of agent boundaries and consent.

Like [[entity-chatgpt-d14]] and [[entity-google-gemini-d3]], Claude is a third-party ecosystem that makes [[concept-agentic-observability]] necessary.