---
id: "entity-cisco"
type: "entity"
entityType: "organization"
canonicalName: "Cisco Systems"
aliases: ["Cisco", "Cisco Systems"]
source_timestamps: ["§ Value Creation Is Not Value Capture"]
tags: ["technology", "software-development"]
related: ["claim-efficiency-not-advantage"]
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-cl-96-ai-no-sustainable-advantage"
sourceUrl: "https://hbr.org/2024/09/ai-wont-give-you-a-new-sustainable-advantage"
sourceTitle: "AI Won’t Give You a New Sustainable Advantage"
---
# Cisco

A global technology company whose CIO reported using Gen AI to **generate computer code in increasingly efficient ways.** Cited as an example of an easily replicable efficiency gain — value created but not captured. Supports [[claim-efficiency-not-advantage]] and [[concept-value-creation-vs-capture]].