---
id: "entity-chriselle-lim"
type: "entity"
source_timestamps: ["§ Expertise: From Credentials to Consistency"]
tags: ["fashion-influencer", "case-study-failure"]
related: ["entity-volvo", "concept-influencer-expertise"]
entityType: "person"
canonicalName: "Chriselle Lim"
aliases: ["The Chriselle Factor"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-65-influencer-marketing-trust"
sourceUrl: "https://hbr.org/2025/12/how-to-do-influencer-marketing-that-customers-actually-trust"
sourceTitle: "How to Do Influencer Marketing That Customers Actually Trust"
---
# Chriselle Lim

A creator known for **luxury fashion** content who faced criticism from followers and industry commentators for **lacking authenticity** when she partnered with [[entity-volvo|Volvo]] to promote eco-friendly mobility — a topic outside her established niche. Illustrates how a break in [[concept-influencer-expertise|Expertise]] (consistent domain experience) collapses [[concept-co-created-authenticity|co-created authenticity]].