---
id: "entity-chris-kempczinski"
type: "entity"
entityType: "person"
canonicalName: "Chris Kempczinski"
aliases: []
source_timestamps: ["¶5"]
tags: ["executive"]
related: ["entity-mcdonalds", "quote-mcdonalds-value"]
speakers: ["Chris Kempczinski"]
sources: ["commercial"]
isSpeakerEntity: true
---
## Segment 5 — commercial

## Article 22 — a022

# Chris Kempczinski

**Profile.** Chris Kempczinski is the CEO of [[entity-mcdonalds-d5|McDonald's]].

**Role in this source.** A cited external voice (not the author). On a 2024/2025 earnings call he highlighted that reduced prices were driving store traffic, emphasizing that the chain *"is not going to get beat on value and affordability."* His commentary is used as real-world evidence that top-tier operators treat aggressive value pricing as strategic necessity during inflation.

**Attributed contribution in this vault:** [[quote-mcdonalds-value]] — the affordability commitment that illustrates strategy 4 of [[framework-five-discounting-strategies]].