---
id: "entity-chiara-longoni"
type: "entity"
source_timestamps: ["byline", "Readers Also Viewed These Items"]
tags: ["author", "academic", "speaker"]
related: ["concept-ai-receptivity-paradox", "quote-paradox-discovery", "entity-journal-of-marketing"]
entityType: "person"
canonicalName: "Chiara Longoni"
aliases: ["Longoni"]
speakers: ["Chiara Longoni"]
sources: ["adoption"]
isSpeakerEntity: true
---
## Segment 9 — adoption

## Article 39 — a039

# Chiara Longoni

**Chiara Longoni** — Associate Professor of Marketing at **Bocconi University** (Milan). Co-author, and repeatedly described in institutional summaries as the lead author, of the research behind the [[concept-ai-receptivity-paradox]].

**Role in this source:** One of three co-authors of the byline article and of the underlying [[entity-journal-of-marketing]] paper *"Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity."* Her research program centers on consumer psychology and reactions to AI.

**Attributed contributions in this vault** (jointly authored with [[entity-gil-appel]] and [[entity-stephanie-m-tully]]):
- The core empirical finding [[claim-low-literacy-adoption]] and its perception counterpart [[claim-low-literacy-perception]].
- The mechanism concepts [[concept-ai-magic-effect]] and [[concept-ai-demystification]], and the moderator [[concept-task-domain-moderation]].
- The go-to-market [[framework-literacy-tailored-ai-strategy]].
- Direct quotations [[quote-paradox-discovery]], [[quote-perception-vs-usage]], [[quote-magic-trick]], [[quote-challenging-adoption-assumptions]].

> **Enrichment:** The [[entity-org-center-for-ai-policy]] summary credits the research as "led by Chiara Longoni." Canonical reference: Bocconi University marketing faculty page.